With one revolutionary pivot, we have maximized cleaning impact and improved quality of life for the consumer. This process has earned us the trust of retailers across North America.

2005


New Wave launches single unit dose products and household cleaners.

2014


After a decade of successful product launches, and anticipating shifting markets, we devoted resources and R&D to cleaning innovations.

2017


Emerged with patented triple chamber multi pac as our signature technology.

2019


2023


Established new manufacturing facilities in Georgia and Kentucky.

Today, we are in over 75,000 stores and
have sold 1.5 billion pacs and counting.

We are a minority owned business registered to the CAMSC and NMSDC.